Blog Page

Turning Insights into Impact
Through hands-on experience managing social media accounts, I’ve developed a strong understanding of platform analytics and how to interpret key performance metrics like reach, engagement, and follower growth. I’ve learned to use these insights to guide content strategy, identifying what resonates with audiences, optimizing post timing, and refining creative approaches to maximize impact. This data-driven mindset has helped me make smarter, more effective decisions that support growth and truly do show it. This graph on the right represents my personal branding growth since the start of the new semester.

Driving Reach Beyond Our Audience
This post reached nearly 2,000 accounts, with over 83% of that reach coming from non-followers, indicating strong discoverability and content relevance beyond our existing audience. With 2,700+ impressions and nearly equal visibility from both Home and Profile views, the content performed well across multiple touchpoints. Engagement was also solid, with over 140 accounts interacting, proving that the post resonated with both followers and new viewers and successfully boosted visibility while fostering community interaction.
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